How-to Guides

How to Schedule an Automated Daily Briefing

Once a persona is dialed in, you don’t need to run it manually every time. Automated briefings run the analysis on a schedule you set and email the result to whoever needs it. Before starting, you should already have a persona configured with keywords (and a template assigned, if you want a specific structure) — see How to Create a Client Persona if you haven’t done that yet.

Step 1: Open the persona’s settings

Go to Personas, find the persona you want to automate, and click to edit it. Open the Schedule tab.

Step 2: Enable Automated Briefings

Turn on the Automated Briefings toggle. This unlocks the rest of the scheduling options on this tab.

Step 3: Set the cadence

Choose how often the briefing should run:

• Daily — runs every day, including weekends
• Weekdays Only — runs Monday through Friday, skipping weekends
• Weekly — runs once a week on a day you choose

If you select Weekly, a Day of Week field appears so you can pick which day.

Step 4: Set delivery time and timezone

Set the Delivery Time for this persona. If you leave it blank, the briefing uses your account’s global default delivery time (set under your profile preferences). You can also set a Timezone override for this specific persona, or leave it on “Use global default” to match your account-wide timezone setting. This matters most if you manage clients across different regions and want each briefing to land at a sensible local hour.

There’s also a Quiet Mode toggle: when enabled, NewsbookLM skips sending the email entirely on any run where no relevant articles were found, instead of sending an empty or near-empty briefing.

Step 5: Set email recipients

Add the email address (or addresses) that should receive the briefing. You can add multiple recipients if more than one person on your team or on the client side needs the email. These recipients are specific to this persona, so different clients can go to different inboxes.

Step 6: Test with Send Now

Before relying on the schedule, save your settings and trigger a manual run from the persona to confirm the email arrives, looks right, and reaches the correct inboxes. Once you’ve confirmed it, the automated schedule takes over and runs on its own — no further action needed from you.

For the full set of cadence options and what happens when no news is found, see the Automated Briefing Cadence Reference.