Concepts

Understanding Briefing Cadence

Cadence is simply how often an automated briefing runs for a given persona. Instead of you opening NewsbookLM and clicking Generate Analysis every day, an automated briefing fires on its own at a schedule you set, fetches the latest articles, scores them, writes the summary, and emails it out, all without anyone logging in.

Each persona has its own cadence, which means different clients or topics can run on completely different schedules from the same account. A fast-moving client might warrant a daily check-in, while a slower-moving one might only need a weekly roundup. Cadence and delivery time work together: cadence decides which days the briefing runs, and delivery time decides what time of day, in a given timezone, it actually fires and sends.

When a scheduled run fires, it behaves exactly like a manual analysis: it pulls fresh articles from the persona’s enabled sources, scores them against that persona’s keywords, and writes a summary in the assigned template. The only difference is that no one had to trigger it.

Choosing the right cadence usually comes down to how fast-moving the client or topic is and how the recipient wants to consume it:

Daily fits clients in fast-moving industries, or situations where missing a day’s news has real cost — active PR situations, competitive launches, or anything time-sensitive.
Weekdays Only is the most common choice for standard client monitoring. It mirrors a typical work week and avoids sending briefings into an inbox over the weekend when no one’s likely to act on them anyway.
Weekly works well for steadier accounts, personal interest tracking, or any case where a roundup is more useful than a daily drip.

You can change a persona’s cadence at any time, and it’s reasonable to start a new client at a higher frequency and dial it back once you have a feel for how much genuinely new, relevant news shows up between runs.